Email & SMS Campaigns

Send email or text campaigns to the guests you choose, test two subject lines, see what each campaign brought in, and pay for campaign messages from a prepaid wallet.

Last updated October 12, 2026

Campaigns reach your own guests by email or text: a new dish, a slow-night offer, a "we miss you". You pick who gets it, write it (or let the AI Manager draft it), and send it now or later. For owners, admins and managers; the wallet is the owner's.

Where to find it

  • Sidebar › CUSTOMERS › Campaigns — every campaign, its results, and your wallet balance.
  • Sidebar › ADMIN › Wallet — the messaging wallet (owner only).

Send a campaign

  1. In Campaigns, start a new campaign and choose Email or SMS.
  2. Pick the Audience: a ready-made group such as Lapsed or VIP, or Custom Filters.
  3. Write it. For email, add a second subject line to test them: half the list gets each.
  4. Send Test to yourself, then send now or schedule it. The confirmation shows the estimated cost and your balance.

Good to know

  • Campaigns you send are paid from the prepaid wallet: 3¢ per text and 1¢ per email, per recipient. The owner adds credit at ADMIN › Wallet, with optional Auto-reload. Order, reservation, waitlist and catering messages, and the AI Manager's campaigns, don't use credit.
  • Every campaign carries a way to unsubscribe, and guests who unsubscribed are left out automatically.
  • A sent campaign shows opens, clicks and the Revenue it brought in.
  • The AI Manager can draft campaigns, marked AI draft, within your limits. Text campaigns always wait for your yes. See Approvals, Limits & Settings.
  • Pair a campaign with a promo code. See Promotions, Discounts & Referrals.

If something's not working

  • Can't send? A campaign needs enough wallet credit: the owner can add some at ADMIN › Wallet.
  • Fewer recipients than expected? Guests who unsubscribed are left out, and the weekly cap on marketing emails to one guest in the AI Manager's Limits applies to your campaigns too.
  • Still stuck? Email [email protected].
Email & SMS Campaigns — OpenPOS Help